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Wikipedia defines a beauty contest as follows: "A beauty pageant or beauty contest is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants, although most contests have evolved to also incorporate personality traits, intelligence, talent, and answers to judges' questions as judged criteria."
This Wikipedia link can explain in further detail what these contests are about including their history and place in our culture: https://en.wikipedia.org/wiki/Beauty_pageant
This article from PBS also describes the origins of beauty pageants in the United States: https://www.pbs.org/wgbh/americanexperience/features/missamerica-beauty-pageant-origins-and-culture/
I hope this helps.
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